MISSION STATEMENTS

1. Customers—Who are the firm’s customers?

2. Products or services—What are the firm’s major products or services?

3. Markets—Geographically, where does the firm compete?

4. Technology—Is the firm technologically current?

5. Concern for survival, growth, and profitability—Is the firm committed to growth

and financial soundness?

6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of

the firm?

7. Self-concept—What is the firm’s distinctive competence or major competitive advantage?

8. Concern for public image—Is the firm responsive to social, community, and

environmental concerns?

9. Concern for employees—Are employees a valuable asset of the firm?

TEB's Mission

   TEB is planning to provide services as a bank that is equipped with superior-standard and state-of-the-art infrastructure,(4) driven by sustainability and profitable growth, (5) together with its professional personnel that are,(9)  in turn, strictly committed to service excellence and customer satisfaction;(1) approach all shareholders with equal transparency;  perform their work with passion; monitor and manage all risks; are well-disciplined and equipped with an objective loan culture based on knowledge and analysis; (6) concentrate on service provision and are self-renewing on a constant basis.(2)

Author comment: Statement lacks  three components: Markets, Self-concept, Concern for public image.