Strategic Objectives (Strategic Goals)

What are Strategic Objectives (Strategic Goals)

Strategic Objective is a term denoting the highest goals of the organization or an individual. Strategic objectives are used in strategic management.

Strategic Objective (Strategic Goal) is a term denoting the highest goals of the organization or an individual. Strategic objectives are used in strategic management. Properly set strategic goals are not focused only on one metric of operation of the organization (for example, just to gain profit, but they are configured as balanced - (e.g. Balanced Scorecard).

The strategic objectives of the organization are linked to its mission and formulated vision. Strategic objectives may not necessarily meet the conditions and principles of SMART (specific, measurable, achievable, realistic and time availability), if they are further disintegrated into the specific objectives.

Use of strategic objectives in the organization: The strategic objectives of the organization are crucial to clarify its vision, which they concretize and specify. The strategic goals of the organization are generally defined by the owner or top management, who is also responsible for achieving them. Strategic objectives concretize the vision and help managers to manage and motivate staff at the organization.